Product / process MVP
August 2026
Validate the product, the scan, the pattern-making, the manufacturing process and the customer experience.
Goal · a product and a process ready to face the market.
The manifesto
Two centuries after the first industrial revolution, fashion still produces as if our bodies should fit into boxes.
A model that forces bodies to adapt to clothes, distances production from real needs and imposes on the planet a logic from another era.
PUTCH starts from the opposite. From you. From your body. By the piece, on demand, locally. No stock. No detour. No compromise. In practice: a two-minute scan with your smartphone, then t-shirts and polos cut to your measurements, made one piece at a time.
Buying PUTCH means taking back control — of your style, your body, your impact.
PUTCH is not a promise. It’s a concrete way to act.
Actions speak louder than words.
Will you watch the system change? Or will you PUTCH with us?
How?
… to improve people’s lives and their impact on the planet.
Roadmap
A progressive trajectory: prove, produce, deploy, then tip the model.
August 2026
Validate the product, the scan, the pattern-making, the manufacturing process and the customer experience.
Goal · a product and a process ready to face the market.
January 2027
Launch a first crowdfunding campaign for the men’s line: made-to-measure t-shirts and polos, pre-ordered from the scan. Every pledge becomes a firm order.
Goal · validate the market: prove that customers pay for clothing made for their body.
2027
Structure production with crowdfunding capital: machines, industrialization, quality, lead times, costs. In parallel: PUTCH DNA, marketing, community.
Goal · move from prototype to repeatable system.
2027
Open PUTCH to women with a second campaign: patterns designed for female body shapes, developed with the PUTCH LAB community.
Goal · extend the model to every body shape.
2028
Develop the PUTCH app and prepare the first concept store in Switzerland, if revenue targets are met with Portugal-based production.
Goal · turn the experience into a retail model.
2029
Roll out the model gradually across several European countries: local production, mastered customer experience, engaged community.
Goal · prove the model scales.
From 2032
Deploy the model internationally. This milestone marks the moment when PUTCH proves its system works at scale.
Goal · trigger the pivot of the textile industry.
News
Articles, events, behind the scenes. What moves the project forward.
The PUTCH circle
Get PUTCH news first, and priority access when the crowdfunding launches.
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